Team — CEA

Peter Rasmussen
CEO and Founder

With over two decades of experience in the convenience and energy retail sectors, Peter Rasmussen is known for combining strategic vision with hands-on execution. From his early roles at Sheetz to a 17-year tenure at Wawa, where he was part of the team that led the company’s expansion into Florida, Peter’s leadership has helped shape the growth of some of the industry’s most successful brands.

In 2020, Peter co-founded Neon Marketplace, a private equity-backed, food-forward convenience concept, before launching Convenience & Energy Advisors (CEA). At CEA, Peter’s mission is clear: to not just advise, but to research, build, operate, and fully manage the solutions that drive results for convenience retailers.

At Ascental, Peter leads a team that builds, operates, and runs comprehensive loyalty programs, marketing strategies, and tech solutions. From development to daily execution, Ascental ensures retailers can focus on their core priorities while driving loyalty, increasing sales, and maximizing profitability through hands-on, results-driven solutions.

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Christina Mathisen
Vice President of Marketing

Christina Mathisen is a results-driven marketing leader with 15+ years of experience in helping convenience and retail brands strengthen customer engagement, grow loyalty, and sharpen brand differentiation through measurable data-led strategy. She’s known for pairing big-picture vision with practical execution, building cross- channel programs that are as thoughtful as they are effective.

Across her career with brands including Circle K and QuikTrip, Christina has scaled high-impact programs, such as subscription and gamification, led national and global marketing initiatives across convenience and fuel categories, and helped shape the foundational strategy for enterprise-wide loyalty. She connects customer insight, technology infrastructure, and operational realities to deliver impactful marketing.

Christina brings a unique blend of loyalty and customer relationship management expertise, digital transformation leadership, and executive-ready performance storytelling. She’s passionate about helping operators and brand partners modernize engagement, choose and govern the right martech stack, and launch customer-centric programs that drive adoption, retention, and incremental revenue without losing sight of what works at the store level.

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Emmanuel Odunowo

Marketing Manager

Emmanuel is a seasoned design professional with over 13 years of experience in the design industry. Throughout his career, he has has built extensive experience across diverse sectors, including media agencies, technology, luxury brands, and the food industry. He possesses a strong expertise in creating customized visual communications that effectively engage and resonate with targeted audiences, ensuring impactful and meaningful connections.

In addition to this, Emmanuel has held leadership roles in which he played a key part in empowering and educating the next generation about the future of decentralized technologies, innovative design and creative problem-solving.
With his vast industry knowledge and experience, Emmanuel continues to bring a unique blend of strategic thinking and design innovation to every project he undertakes.

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Leah Fe Balbutin

Loyalty Experience Specialist

Leah knows that operations don't run on good intentions, they run on accuracy. Somebody has to be the person who catches the number that's off by one, the record that doesn't match, the detail that would've become a problem three steps down the line. That person is Leah.

She brings a background as an Operations Manager, where she managed daily business operations end to end, from drafting business plans to designing the marketing advertisements that supported them. As a Detail-oriented Data Entry Encoder, she built the discipline of checking data for accuracy, managing inventory, and keeping records clean enough to trust without a second look.

At CEA, Leah applies that same operational rigor to loyalty program execution, treating every dataset, every record, and every detail as something worth getting exactly right. She understands that loyalty programs live or die on the accuracy behind them, and she's built her entire career around being the person who makes sure nothing slips through.

For the convenience retailers and fuel brands CEA supports, Leah is the reason the details hold up, campaign after campaign, record after record.

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Sophia Marshall

Loyalty Experience Specialist

Sophia knows loyalty marketing isn’t won in the strategy deck, but in the execution that follows and the discipline to measure every step.

At CEA, she leads end-to-end loyalty marketing for convenience retailers and fuel brands, managing campaign coordination, performance tracking, CRM segmentation, and program optimization. She bridges customer insight and execution, ensuring every initiative is built to perform, measured clearly, and improved continuously from strategy through rollout.

Her experience spans healthcare staffing, high-volume recruitment, customer service, and nonprofit communications, where she developed strong operational discipline, CRM fluency, and client-facing communication skills that now shape her marketing approach.

What sets Sophia apart is her ability to turn data into clear next steps. She stays connected to performance beyond reporting, linking insights to action and ensuring programs are accountable to outcomes, not just activity, consistently turning loyalty data into improved strategy and results.

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Andrea Pérez Soberón

Loyalty Experience Specialist

Andrea knows that great design isn't decoration. It's direction. And in an industry as competitive as convenience retail, the brands that win customer attention before they reach the pump or the door are the ones built with intention from the start.

At CEA, she brings a formal background in graphic and visual communication, refined through agency work and an academic exchange at the Complutense University of Madrid, to the task of building brand systems that don't just look the part. They perform it.

Her approach begins with concept integrity: visual languages built to scale, creative systems that hold their shape across every campaign, and design decisions that compound over time. Where other creative work fades into the background, Andrea's earns attention before a single word is read.

Andrea also leads CEA's Latin American Growth Division, a dedicated bilingual capability built to unlock the fastest-growing consumer segment in convenience retail. Combining cultural fluency with loyalty strategy, she bridges the gap between brand intent and the customer experience that actually drives measurable growth across Spanish-speaking communities.

For the convenience retailers and fuel brands she supports, Andrea is the reason the creative not only looks right but works harder with every execution.

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