Peter Rasmussen
CEO and Founder

With over two decades of experience in the convenience and energy retail sectors, Peter Rasmussen is known for combining strategic vision with hands-on execution. From his early roles at Sheetz to a 17-year tenure at Wawa, where he was part of the team that led the company’s expansion into Florida, Peter’s leadership has helped shape the growth of some of the industry’s most successful brands.

In 2020, Peter co-founded Neon Marketplace, a private equity-backed, food-forward convenience concept, before launching Convenience & Energy Advisors (CEA). At CEA, Peter’s mission is clear: to not just advise, but to research, build, operate, and fully manage the solutions that drive results for convenience retailers.

At Ascental, Peter leads a team that builds, operates, and runs comprehensive loyalty programs, marketing strategies, and tech solutions. From development to daily execution, Ascental ensures retailers can focus on their core priorities while driving loyalty, increasing sales, and maximizing profitability through hands-on, results-driven solutions.

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Christal Fowler
Vice President of Marketing

With a solid educational foundation in Computer Science (BSc) and Animation (MSc), Christal brings a unique blend of technical expertise and creative insight to the field. As the Vice President of Marketing, Christal has played an integral role in crafting immersive and user-friendly solutions for our diverse range of clients and managing a team of talented designers.

Christal's proficiency extends beyond traditional design, encompassing a wide spectrum of skills in Animation, AI, User Experience Design, Advertising, Computer Graphics, and Mobile App Design. From roles in entertainment such as key animator on the World Tour for Chris Brown to Voice AI Interactive Designer for Capital One, this versatility allows for a well-rounded approach to addressing every client's visual and technical requirements.

With a commitment to innovation and a keen eye for detail, Christal consistently strives to exceed expectations, ensuring the seamless integration of aesthetics and functionality in all projects. Passionate about staying at the forefront of industry trends, Christal is dedicated to delivering cutting-edge solutions that elevate user experiences and drive client success.

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Remiflor Ann Canoy

Senior Loyalty Manager

With a strong foundation in customer engagement and data-driven strategy, Remiflor brings a sharp focus and deep expertise to her role as Senior Loyalty Manager. With a background rooted in both marketing execution and operational excellence, Remiflor plays a pivotal role in building and optimizing loyalty programs that deliver measurable impact for convenience retailers.

At Convenience & Energy Advisors (CEA), Remiflor leads end-to-end loyalty initiatives—from strategic design to campaign execution and performance analysis. She partners closely with retail clients to develop tailored programs that drive customer retention, elevate brand affinity, and increase transaction frequency. Her work integrates real-time insights, customer segmentation, and omnichannel marketing to create seamless, rewarding customer experiences.
Remiflor’s leadership within Ascental supports the broader mission of building loyalty solutions that go beyond advisory—she is directly involved in managing day-to-day program performance, ensuring every campaign runs with precision, purpose, and profitability in mind.

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Emmanuel Odunowo

Senior Digital Designer

Emmanuel is a seasoned design professional with over 13 years of experience in the design industry. Throughout his career, he has has built extensive experience across diverse sectors, including media agencies, technology, luxury brands, and the food industry. He possesses a strong expertise in creating customized visual communications that effectively engage and resonate with targeted audiences, ensuring impactful and meaningful connections.

In addition to this, Emmanuel has held leadership roles in which he played a key part in empowering and educating the next generation about the future of decentralized technologies, innovative design and creative problem-solving.
With his vast industry knowledge and experience, Emmanuel continues to bring a unique blend of strategic thinking and design innovation to every project he undertakes.

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Allen Isabor

Graphic Designer

I Transform Ideas into Visual Masterpieces

For over five years, I've found my artistic calling in crafting beauty out of the void, creating something extraordinary from nothing. I derive utmost pleasure in creatively interpreting my clients' ideas and watching them resonate with their intended audience.

My expertise spans a vast landscape of design realms—from breathing life into posters and flyers, forging effective brand identities through logos and guidelines, to weaving compelling narratives in brochures, reports, and dynamic infographics.

Beyond the pixels and vectors, my goal as a design storyteller is to solve problems through research, embrace versatility, and deliver innovative designs.

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Jude Arais

Loyalty Specialist

Jude Arais is a Loyalty Specialist with a strong foundation in operations management, data analytics, and process optimization. With over five years of experience in workforce systems and customer engagement functions, he brings a systematic, data-informed approach to loyalty program development. His background in real-time performance tracking and process optimization supports scalable, measurable, and operationally sound loyalty strategies.

Throughout his career, Jude has led initiatives that translate operational data into actionable insights. Proficient in platforms such as Google Sheets, Microsoft Excel, and App Script, he delivers analytics solutions that enhance accuracy, reduce manual effort, and improve operational visibility.

Jude works closely with cross-functional teams to align loyalty initiatives with broader business goals. He focused on delivering loyalty solutions that are practical, data-driven, and results-oriented.

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Team