Team
Peter Rasmussen
CEO and Founder
Christina Mathisen
VP Marketing
Emmanuel Odunowo
Senior Marketing Manager
Leah Fe Balbutin
Loyalty Marketing
Specialist
Andrea Pérez Soberón
Marketing Manager
Kimberly Permaci
Loyalty Program & Campaign Specialist
Peter Rasmussen
CEO and Founder
With over two decades of leadership experience in convenience and energy retail, Peter Rasmussen is a proven executive specializing in operational excellence. Known for delivering fast, practical solutions, Peter has helped some of the most influential brands in the sector achieve significant improvements, including Wawa’s successful expansion into Florida and the launch of Neon Marketplace, a food-forward convenience concept.
In 2022, Peter founded Convenience & Energy Advisors (CEA), leveraging his expertise to help retailers optimize operations and drive growth through immediate and impactful changes. CEA’s approach is results-driven, delivering tactical, hands-on support to execute operational improvements and create tangible outcomes quickly.
Christina Mathisen
Vice President of Marketing
Christina Mathisen is a results-driven marketing leader with 15+ years of experience in helping convenience and retail brands strengthen customer engagement, grow loyalty, and sharpen brand differentiation through measurable data-led strategy. She's known for pairing big-picture vision with practical execution, building cross- channel programs that are as thoughtful as they are effective.
Across her career with brands including Circle K and QuikTrip, Christina has scaled high-impact programs, such as subscription and gamification, led national and global marketing initiatives across convenience and fuel categories, and helped shape the foundational strategy for enterprise-wide loyalty. She connects customer insight, technology infrastructure, and operational realities to deliver impactful marketing.
Christina brings a unique blend of loyalty and customer relationship management expertise, digital transformation leadership, and executive-ready performance storytelling. She's passionate about helping operators and brand partners modernize engagement, choose and govern the right martech stack, and launch customer-centric programs that drive adoption, retention, and incremental revenue without losing sight of what works at the store level.
Emmanuel Odunowo
Senior Marketing Manager
Emmanuel is a seasoned design professional with over 13 years of experience in the creative industry. Throughout his career, his work has spanned a vibrant spectrum of sectors. Whether he is elevating luxury brands, shaping narratives in food marketing, or driving consumer engagement within global convenience and downstream oil markets, Emmanuel possesses strong expertise in creating customized visual communications that resonate deeply with targeted audiences.
In addition to his corporate impact, Emmanuel has held leadership roles where he played a key part in empowering and educating the next generation about the future of decentralized technologies, innovative design, and creative problem-solving. With his vast industry knowledge, Emmanuel continues to bring a unique blend of strategic thinking and design innovation to every project he undertakes.
Leah Fe Balbutin
Loyalty Marketing Specialist
Leah knows that operations don't run on good intentions, they run on accuracy. Somebody has to be the person who catches the number that's off by one, the record that doesn't match, the detail that would've become a problem three steps down the line. That person is Leah.
She brings a background as an Operations Manager, where she managed daily business operations end to end, from drafting business plans to designing the marketing advertisements that supported them. As a Detail-oriented Data Entry Encoder, she built the discipline of checking data for accuracy, managing inventory, and keeping records clean enough to trust without a second look.
At CEA, Leah applies that same operational rigor to loyalty program execution, treating every dataset, every record, and every detail as something worth getting exactly right. She understands that loyalty programs live or die on the accuracy behind them, and she's built her entire career around being the person who makes sure nothing slips through.
For the convenience retailers and fuel brands CEA supports, Leah is the reason the details hold up, campaign after campaign, record after record.
Andrea Pérez Soberón
Marketing Manager
In convenience retail, the customer decides before they reach the pump or the door. Andrea builds the brands that win that decision.
She leads creative strategy at CEA, where she builds brand systems for convenience retailers and fuel brands: visual languages designed to scale across locations, campaigns and channels without losing coherence. She trained in graphic and visual communication, sharpened her craft in agency work, and broadened her view through an academic exchange at the Complutense University of Madrid. Her work starts from one principle: every design decision should get more valuable over time.
Andrea also heads CEA's Latin American Growth Division, a bilingual practice focused on the fastest-growing consumer segment in convenience retail. She pairs cultural fluency with loyalty strategy so that brands do more than translate their message. They earn real relevance, and repeat business, in Spanish-speaking communities.
Kimberly Permaci
Loyalty Program & Campaign Specialist
Every promotion is a promise to the customer. Kim makes sure it's kept.
She's the reason CEA's loyalty programs and promotional campaigns arrive in stores exactly as planned. Kim owns the master offer grids behind each quarter's campaigns and brings category managers, designers and print partners together around one shared plan. She turns a complex, fast-moving process into a launch everyone can trust. When she's in the room, teams move faster because they know the details are handled.
That command of execution comes from six years at Teleperformance, where Kim rose from customer service to Quality Assurance Supervisor and led three multi-site teams. She set the performance standards for hotline, chat and social channels, coached analysts across locations, and built the systems that kept service consistent at scale. She started on the front line, so she knows what the customer experiences.
Her background running end-to-end e-commerce operations, from inventory and order management to CRM and sales reporting, rounds out her view. She understands how every number in a plan becomes a price on a shelf, an offer in an app, or a reason for a customer to come back.
For the retailers and fuel brands CEA supports, Kim is the link between strategy and the store, so every campaign delivers on what it promised.